Heineken

A true South African football supporter is recognised by his Makaraba, an artfully crafted miner’s helmet painted in the team colours of its maker. The Dutch response from Heineken to the Makaraba during the Football World Cup 2010 was the Pletterpet (South African for helmet).

KommerKors was in charge of the engineering of this helmet. The total development process took only five months. And that is extremely short for such large projects. Ultimately, more than 700,000 of these helmets were produced.

See also: TV commercial Heineken Pletterpet