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Albert Heijn

The World Cup gadget of Albert Heijn for the Football World Championship 2010 was Beesie. Beesie was conceived and developed by KommerKors.

Beesie, produced by PromOcean, was The Nederlands' biggest merchandising campaign of all times and has been proclaimed by many as the best World Cup promotion of 2010. Ultimately, 250,000 Beesie caps, 750,000 large Beesies and over 30 million small Beesies were produced. Albert Heijn's turnover in the weeks when the promotion was running has never been higher.

See also: TV commercial AH Beesie


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